SEO - Search Engine Optimisation Services
Get a better listing for your website
Many people hold the common mis-conception that having a website is the secret of online business success.
There is plenty more to it than that and along with all the offline marketing and promotional strategies comes Search Engine Optimisation.
Once you have a website online, it is automatically indexed (listed) by the search engines. How high up the results you appear is largely down to search engine optimization. There are many factors involved in SEO but the central issue is down to the code that is used to build your site - for starters, to get a respectable position in the search engine results, you need to use respectable code.
If you are looking to improve your search engine placement, Haiz Design can look through your site and suggest SEO opportunities.
If you would like a new website designed and built, Search Engine Optimisation comes as a standard.
“ I've heard that putting loads of the same keywords onto a web page, or using text in the same colour as the page background is a good way of getting results with search engines... ”
There are two types of SEO practice; white hat and black hat are the names given to respectable and shady web design tactics. Haiz Design will only use ethical practices to promote and assist your website.
An Outline of Our SEO Service
All the methods used by Haiz Design are legitimate and involve recognised and acceptable practices which help in making your site more visible, and more attractive to search engines. (Many companies use methods of keyword spamming, the use of link directories/gateways, colouring text so it becomes invisible on the page etc. These can lead to your site being permanently struck off the major listings.)
It is important to know that no one can guarantee top listings in search engines without paying for it each month. (Unless you are using obscure or very unique search terms/keywords.) Paid methods of listings include the use of Google's AdWords where you bid on specific phrases and pay premiums according to their desirability and Sponsored Listings or Links. These appear at the side of the search results or in tinted boxes at the top. Recently, a survey printed in the Independent suggested that most web surfers are actually wary of these listings and they do not generate the leads they would expect!
The best method for organically developing your position in the search results, (which takes around 3 months for a noticeable increase in traffic) is by the use of well-formed web pages, page titles, headings, keywords, descriptions etc and regular monthly submission to the search engines. Typically, 6-8 pages of a site are targeted and Haiz Design goes through them making changes where necessary, adding code that is seen only by the engines. After the pages have been changed, we build two sitemaps, one which can be seen and read as a regular web page, the other is a code file written purely for search engines. We also encourage linking with other related websites.
Once this has been done, a profile of your site is built and submitted to all the major engines, using software. This not only lets Google, MSN, Yahoo, Ask, Lycos, AOL etc know about you, but also the several hundred thousand sites that build searches in who pull their information from these engines. Google is unique and after your site is submitted, we get it verified by Google by adding an extra line of code they generate for you and telling them where to find your two sitemaps.
Once all this is done, your website is submitted on a monthly basis for no additional on-going fee. This needs to be done on a regular basis to keep your listing current. Additional charges would only apply if you want to review or amend your keywords and descriptions. Keywords are the terms, words or phrases that people type in to the searches. Descriptions are the sections of text that appear under your listings and may not always appear on the actual pages themselves. You would need to supply both keywords and descriptions at the initial stage.
